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Photography reels Social Media Content Videography
April 26, 2025

Martina Candela – Mallorca

Martina Candela is a luxury footwear brand based in Mallorca, known for its artisanal craftsmanship and timeless design. We created photography, videography, and social media content (including reels) to tell the story of the brand from behind the scenes. Our content captured the full process of Martina handcrafting a shoe from start to finish, as well as the energy and atmosphere of the brand’s launch party.

Task

Showcase the artistry and craftsmanship behind Martina’s handmade shoes while building excitement around the brand’s launch

  • Strategy

    Highlight craftsmanship through process storytelling, Capture authentic, behind-the-scenes moments, Create buzz around the launch with event-driven content

  • Design

    Photography, Videography, Instagram reels & social media content

  • Client

    Martina Candela

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